Schweppes 1783

 

With Schweppes’ historic lineage dating back to 1783 as the world’s first soft drink, the aim was to create an aesthetic that nodded to the product’s premium nature, but that also paid homage to centuries of sparkling refreshment. Including elements that evoke its grand heritage, to becoming the kings of carbonation by capturing “lightning in a bottle”, this design puts the storied past of elegant effervescence on display. From the moment these bottles catch your eye, to the very second you take that crisp sip, you’ll be reminded that Schweppe’s has a lasting legacy of refreshment.

These products are now available in 4 flavors at retail: Tahitian lime ginger beer, bitter lemon tonic, Sicilian lemon club soda, and ginger beer; as well as 2 additional straight flavors for bars and restaurants: original tonic and original club soda.

Packaging

 Social

 Process

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ELEMENTS XIX

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